Karen Hertz

Karen W. Hertz is the founder of Holidaily Brewing Company. In her early 30’s, Karen survived both melanoma and thyroid cancers, leading to a treatment regimen including a gluten-free diet. After adopting a gluten-free diet, Karen struggled to find a great-tasting, 100% gluten-free beer. If the lack of quality gluten-free options was a challenge for her, she thought it certainly was a challenge for others as well. With an MBA in Entrepreneurial Studies from the University of Colorado at Denver and 10 years of beer industry experience under her belt, Hertz researched gluten-free ingredients, taste-testing alternatives, and gained an understanding of brewing processes in order to create a better solution. Thus, the idea for Holidaily Brewing Company was born. Since opening the brewery in 2016, Holidaily has grown nearly 700% in Colorado. Holidaily’s success has garnered recognition from Bon Appetit Magazine, Denver A-list, Gluten-free Living Magazine, USA Today, and more.